12/17/2023 0 Comments Everweb google analytics![]() This also makes it impossible to cut him off by standard security measures on your side. He’s connecting straight to the Google Analytics servers, thus leaving no trace of his activities on your side. This is well documented in the Measurement Protocol parameter reference guide.Īs you can see on the scheme above, a spammer doesn’t even need to connect to your server in order to push his referrer spam. This is exactly what spammers are using to pollute your data.Įverything can be spoofed (forged) during these interactions. However, since there is no authentication in this whole process, virtually anybody can send hits for your website, just by knowing your UA-ID (UA-XXXXXXX-XX). Examples of systems that would use the protocol are phone-tracking solutions, POS systems, offline reservation systems, CRM systems, etc. It’s intent is to allow companies to connect different systems to Google Analytics and to collect offline data to accompany the data, collected by web surfers. This was possible before, but was not documented. However, the HTTP request can be sent by any device connected to the internet and if it contains all requisites it will still register a hit with Google Analytics.įurthermore, not so long ago Google announced the Measurement Protocol which provides an interface for a server to communicate to Google Analytics directly via an official protocol. Google Analytics relies on the client’s browser to execute a certain piece of JavaScript that makes an HTTP request to the Google Analytics servers, which then register a hit on the website and sets up a cookie on the user’s browser. They would be wrong in the case of referral spam and in general. Many people assume that since a session is registered in Google Analytics that means somebody – a person, or a software robot, visited their site and that visit was picked up by GA. Second, it pollutes your stats and skews your metrics, especially if you have a site with fairly little traffic (which is most sites). Why is such traffic a problem? First, it wastes your time, just as plain old e-mail spam. If you visit, make sure to have a good anti-virus software or use a virtual machine. Ideally you SHOULD NOT VISIT those URLs to check them out. If you are seeing referrer traffic from such domains, be sure that this is referrer spam. Here we see some of the worst offenders: semalt, darodar and buttons-for-website. Some of them want to sell website owners, hungry for traffic, their online marketing services. You, curious of the traffic, which often also has a 100% bounce rate, go to the referrer URL, only to be bombarded by ads or worse: malware, sneaky affiliate redirects, etc. That’s basically phony traffic appearing in your analytics reports that says that users came to your site referred by a domain that doesn’t really have a link to you. The problem of Google Analytics referrer spamĪ lot of webmaster forums and blogs are lit up by a fairly new issue: Google Analytics referrer spam. The problem of Google Analytics referrer spam.I explain why and how it actually happens, why currently proposed solutions fail and I describe a working, albeit not perfect solution for the issue. This article deals with the problem of Google Analytics referrer spam (prominent referral spammers are semalt, darodar, buttons-for-website).
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